Menorca is well known for its beauty, as well as Ibiza, Mallorca y Formentera. Even though, its visual identity has so much more to give. In this hypothetical project I share my creative process as a precedent for the shield looking logo result, built from the "Cuatribarrada" flag and the ancient Ciutadella's Structure, ending up with a modern and good shaped Logo and developing a suitable visual identity around it.
